Hi, I’m Sarah!

I am a brand strategist with 10+ years of experience

At its core, I’m driven by curiosity. I am and always have been the person who asks why. Just ask my mom and she can confirm this has been a lifelong habit. 😆 Why is the sky blue? Why do some songs make people cry? Why do they think that way? 

I love nerding out on the intersection of brands, culture and human behavior. Whether that’s understanding the beliefs and emotions that shape how people see the world or dissecting why a campaign resonates or unpacking an emerging trend.

For me strategy starts there. Solving challenges by digging deeper than what's on the surface, understanding what makes people tick and turning those truths into creative, sharp and actionable ideas.