Hi, I’m Sarah!

I am a brand strategist with 10+ years of experience in brand strategy building culturally relevant, growth-driving brands.

At its core, I’m driven by curiosity. I am and always have been the person who asks why. Just ask my mom and she can confirm this has been a lifelong habit. 😆 Why is the sky blue? Why do some songs make people cry? Why do they think that way? 

I love nerding out on the intersection of brands, culture and human behavior. Whether that’s understanding the beliefs and emotions that shape how people see the world or dissecting why a campaign resonates or unpacking an emerging trend.

For me strategy starts there: by digging deeper than the surface on what makes people tick and turning those truths into creative, sharp and actionable ideas that work.